Proper length allows the player to center their impacts on the club-face. The closer you hit the ball to the "Center of Gravity," the greater ball speed you will produce, the greater the ball speed/velocity, the further the ball will travel. There is a common misnomer that exists that the longer you make the driver, the faster the club-head speed, thus the farther the distance... Altho this can somewhat be true, the longer the club becomes, the harder it is to hit the ball on the center of gravity. By making the club slightly shorter, we can increase your chance of hitting the ball directly on the COG (center of gravity) thus generating a greater "smash factor" propelling your ball with optimal force for a greater distance.. Not to get technical, but we'll explain all that in the fitting.
Example: The average driver length on the U.S. PGA Tour since mid-2000's is 44.5", yet they are averaging distance longer than ever! Sounds like the PGA pros know something we don't... So now think to yourself, why are the new drivers being sold 45.5" to 46.5"? Don't buy the hype, it's all marketing. Fact is, length does not improve distance, the club-fitting does.
Proper loft allows the player to maximize their carry and total distance. Loft is matched by a combination of the golfer's swing speed and angle of attack. Each golfer needs to be individually analyzed to know their optimum loft. This is the fun part of the fitting, where it is still a trial-and-error process, Southy Custom Golf will change club-heads in and out during the fitting and illustrate to the golfer what the best loft for their individual swing really is.. This is where the FlightScope launch monitor really showcases how much distance you can gain via loft, both carry and total distance.
Example: Too many golfers think "Oh, I need a 9.5º S-flex driver, that's just what I need, it's just what I've always played.." Wrong! You may be taking distance off your game when you should be using a 10.5º or even an 11º. The fact is, optimal driver performance is High Loft and Low Spin. Did you know Jason Day uses a 10.5º driver, yet he still was able to hit a 382-yard drive at the 2015 PGA Championship? That distance did not come from a 8.5º driver.. In recent years you may have heard the phrase "loft up", this is exactly what they are referring to.
Proper face angle allows the golfer to minimize their slice or hook. The best drive you can hit, will always be straight. By fitting to proper face angle, we can increase your fairways hit. Not every golfer is perfect, so, if Southy Custom Golf can get you hitting the ball straight, and even keep your mis-hits in the fairway (or closer to it) you'll have better chance of getting the ball on the green in regulation.
Example: The top PGA Tour Pro's hit the fairway up to 75% of the time. Now, most all of us are not pro's, however, if you're below 50% in Fairways in Regulation, you can definitely benefit from a driver fitting. Golf gets a lot easier to play when you start from the tee good, and your second shot isn't always a scramble.
Total Weight & Swing Weight:
Club weight, both total and swing-weight, is directly related to the golfer's personal strength, aggressiveness and tempo for the most consistency hitting the ball in the center of the club. Driver shaft weights can range as little as 40g, and as much as 90g. Most common weight sold is 60g for "off-the-rack" clubs, offering a middle of the road weight. General rule is, the stronger and quick tempoed swingers need a higher gram weight (70g-80g), and a weaker and slower tempoed swinger needs a lower gram weight (40g-50g). Proper weight is how Southy Custom Golf can help gain distance back to the golfer, rather than just making the club longer as we addressed above in driver length. Being fit for the correct weight can generate a faster club-head speed for maximum and optimal distance.
Shaft is without and doubt the single most important part of the club. If you, the golfer is the engine of the swing, then the shaft is the transmission. Every shaft has its weight, flex, and bend profile. We already covered weight above. However, flex can differ from shaft manufacturer to shaft manufacturer. A Fujikura S-flex shaft can be equal to MRC R-flex shaft. There is no standard in the shaft industry, therefore from company to company, they all just call it what they want. This is where buying a club can get confusing for a lot of golfers. Again, going back to the saying "I need a 9.5º S-flex driver," just doesn’t mean anything... Because there is no standard in flex in the shaft industry, "S-flex" can mean anything! Lastly, the shaft bend profile is something that most golfers just don't know about. Bend Profile refers to how that shaft bends and where that shaft bends. If you've ever swung two shafts, shaft "A" and shaft "B", and both are 60g S-flex shafts, you like the "feel" of shaft "A" better. It may be because its bend profile matches your swing characteristics. Do you have a late wrist release? Do you have an early wrist release? Shaft bend profiles are designed specifically for the golfer’s swing characteristics. This is what changes fro shaft model to model. Where the shaft bends, how much the shaft bends, the weight of the shaft can all be tailored to the golfer. The shaft is what makes you successful or not successful with a club. By far, knowing the best shaft for a golfer can be the most confusing element of all. Luckily at Southy Custom Golf, we are here to help with the use of the FlightScope Launch Monitor, we are here to help you determine exactly what shaft is for you, optimizing your performance.